Diageo to start distributing Harlem Kruiden Liqueur within the US.

Diageo to begin distributing a Dutch Herbal Liqueur in the US known as Harlem Kruiden.

What little we’ve been able to find on the origin of this spirit is as follows.

Its an an herbal liqueur from the Netherlands that dates back to the 17th century created from a variety of herbs and spices and originating from the Nolet family.

The spirit runs around 80 proof and is primarily targeted at the male 21-25 category as a spirit to be shot before heading to the bar(such as “pre-gaming”) as well as during group gatherings. From what information we’ve been able to find it seems that Jagermeister might have a new competitor, though apparently the price to be charged will be about $2 more than that of Jagermeister.

Harlem Kruiden will be on sale starting in Fall. Are the dive bars ready for this?


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